The “Answer In 10 Seconds” Checklist
• Accepting new clients yes or no
• In-person, online, or both
• Location, license states, and time zone
• Fees and insurance, plus what “out of network” means in plain words
• How to book now without calling
• Next available appointment window
• Cancellation policy in one paragraph
• A clear photo that feels current and human
• Who you help in specific terms, not “anxiety and depression”
What To Put Above The Fold
Top Banner
• Accepting new clients: Yes or Waitlist
• Next opening: “Week of Feb 3” or “Currently full”
• Format: In-person in city or Online in states
• One button: Book Consultation or Request Appointment
The Pages Clients Actually Use
1 Home Page
• Who you help in 1–2 lines
Example: “I help adults who overthink, people-please, and feel stuck in guilt or self-doubt.”
• What sessions are like in 3 bullets
Example:
• Direct and collaborative
• Practical tools plus deeper pattern work
• You will be challenged with respect
Related: CBT Worksheets Bundle (FREE PFD Download)
2 Start Here Page
Clients want steps.
• Step 1: Send a form
• Step 2: You reply within X hours or days
• Step 3: First session process
• Step 4: What to bring and how payment works
3 Fees And Insurance Page
Put numbers.
• Session fee
• Sliding scale yes or no
• Insurance accepted yes or no
• If out of network, explain reimbursement in 3 bullets
• Payment methods
• Superbill yes or no
4 About Page
Skip the “you are strong” marketing voice.
Include:
• Who you work best with
• What you do not do
• Your style in the room
• Credentials in one short section
• A photo that matches real life
5 FAQ Page
This reduces emails.
Include:
• Are you taking new clients
• How long are sessions
• How often do we meet
• In-person details: parking, accessibility, building entry
• Virtual details: platform, privacy tips
• Cancellation policy
• Crisis policy
Related: Best 10 Narrative Therapy Books
What Turns People Off Fast
Common Website Mistakes
• No availability status
• No fee info
• No clear booking path
• Long lists of every modality under the sun
• Vague location like “near Springfield”
• Too much “inspiring” copy, too little concrete info
• Hidden religious or political signals that surprise people later
• Too many clicks to contact you
Copy That Works Better Than Generic Copy
Replace This
“Are you feeling overwhelmed lately?”
With This
“I work with people who look fine on the outside but feel tense, scattered, or emotionally exhausted on the inside.”
Related: Best 50 Couples Therapy Questions For Your Next Session
